Google’s robust search makes it easier for consumers to find exactly what they are looking for. These search capabilities must be a part of your Shopify store if you intend to increase your sales and lead your customers to checkout quickly. Enabling upsell and cross-sell on your Shopify store would do just the trick.In this blog, we’ll get into what upsell and cross-sell are and how these two sales tactics can be enabled within your Shopify store to increase conversions.

What are Upsell & Cross-Sell Offers?

Upselling is a sales tactic that allows merchants to display products that are more expensive to the customer in an attempt to sell more. For instance, if a shopper is searching for shoes, you can show most of the higher-priced shoes as recommendations to make them spend more.Cross-selling, on the other hand, is a tactic that promotes products that are related or complementary to the item that the customer is buying. For instance, while the shopper is searching for shoes, you can show socks that pair well with similar shoes.Such sales strategies make it easier for you to sell more, with just a well-placed widget to convert the shopper. In fact, for certain stores, 70 to 95% of their revenue comes from upsells. Such strategies are 68% more affordable than acquiring a new customer.

Why Should You Display Upsell & Cross-Sell Based on Search Intent and Interests?

Each shopper that lands on your Shopify store has a different intent. You can’t manually personalize the product recommendations for each shopper— it’s impossible!By using AI-powered Shopify apps like Search Filters Recommendations app, you can show upsell and cross-sell recommendations to the shopper based on what they searched. Upsell and cross-sell allow you to deliver a personalized customer journey on your Shopify store. This level of personalization displays products similar to what the customer has been searching for, improving product discoverability and increasing your chances of conversions. Since these upsell and cross-sell offers are based on the shopper’s search intent, these tactics will make it easier for you to increase your store’s AOV.You can set up upsell and cross-sell recommendations on your store’s search with the Search Filters Recommendations app.

Types of Upsell & Cross-Sell Offers

The kind of upsell and cross-sell offers you show to your shoppers is based on your preferences. You can test out different recommendation widgets and place them in different parts of your store to see which one yields the best results.Here are 4 kinds of upsell and cross-sell offers you can display on your Shopify store:

1. Similar Products

A ‘Similar Products’ recommendation widget shows products similar to what the shopper is looking at. For instance, if the shopper is looking at a black pair of Nike’s, they will be shown other black Nike shoes within the recommendations. This way, you can ensure fewer drop-offs on your store.But, you aren’t just confined to one product filter! You can specify the attribute you want to specific for this widget based on your preferences and your understanding of your customers. For instance, you can add a ‘brand’ attribute and when the shopper searches using a specific brand name, they will be shown products accordingly.

2. Most Popular Products

When shoppers are looking through your collections, you can make it simpler for them to find the best products by enabling the 'Most Popular Products' recommendation widget. This widget shows the bestsellers on your Shopify store. The widget can be enabled on your search results, collections, product page, and even cart.Pro-tip: When setting up this widget, check the 'Show bestsellers within collection’ so that recommendations are highly relevant to the collection that the shopper is looking at.

3. Products by Attributes

You don't need to restrict your upselling tactics. Instead, you can enable a recommendation widget that shows products based on attributes specified by you. With this widget, you can define the attributes you want to use to filter the products down and show only highly specific products to your shoppers. If you are running a sale, you can use the ‘On Sale’ attribute and display products that are discounted so that shoppers will be enticed to check out these products.Your upsell recommendations will be shown to shoppers based on the attributes you’ve defined.

4. Customers Who Bought This Also Bought

When shoppers are looking at a specific product, they may end up not adding that product to their cart. Cross-sell recommendations with a ‘Customers Who Bought This Also Bought’ widget to make the shopper stay and browse other products. Such a cross-sell offer can allow you to sell more items to that shopper.The ‘Customers Who Bought This Also Bought’ recommendation widget shows products bought by customers who have previously bought the item that the shopper looked at.

Besides upsell and cross-sell, you can also show other product recommendations on your Shopify search like ‘New Products’. Such recommendations can also help you increase AOV and boost sales. Install the Search Filters Recommendations app to set up different kinds of recommendations on your store.

Best Practices When Displaying Upsell and Cross-Sell On Your Store’s Search

While setting up upsell and cross-sell offers on your Shopify store, it’s crucial that you have kept these best practices in mind:

1. Display products that match search intent

You shouldn’t just cross-sell or upsell for the sake of it. Products that are displayed as recommendations should be added because they are relevant to the search made. Displaying random products whenever your shopper searches for any products on your store will decrease your chances of capturing more purchases. Instead, only add cross-sell or upsell suggestions within your store when it is relevant.The Search Filter Recommendations App is built to simplify search on your Shopify store and display relevant recommendations to shoppers. Install the app now to deliver personalized search experiences.

2. Display products/ collections based on attributes

When shoppers are browsing for specific types of products, make their job easier by displaying specific product recommendations. You can do this by using attributes like category, tags, or color within your upsell and cross-sell recommendations.

3. Use synonym search to deliver accurate results

When searching for specific products, shoppers may use words that you haven’t been using on your Shopify store. Ensure they aren’t led to empty search results by setting up synonyms for search terms that your shoppers may use.By setting up synonyms for specific words, shoppers using alternative words can easily find your products too.

Increase Shopify Sales with Upsell and Cross-Sell Offers

When shoppers land on your store, their experience on your store should be easy and quick. Upsell and cross-sell can ensure positive experiences, allowing you to display products that the shopper is sure to buy. Our Product Search Recommendations app is powered with AI to allow your shoppers to find the right products effortlessly. You can set up personalized upsell and cross-sell recommendations using the app to increase your conversions.Install the Search Filters Recommendations app now and improve your store’s search.